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 Impact of Media on Children and Adolescents: A 10-Year Review of the Research
by examining brand logo recognition in a sample of 229 children in two pre- schools in Georgia. Each child was asked to match a logo with a picture of the product using 22 brand logos, 10 with products targeted to children, 5 representing ciga- rette brands, and 7...
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by examining brand logo recognition in a sample of 229 children in two pre- schools in Georgia. Each child was asked to match a logo with a picture of the product using 22 brand logos, 10 with products targeted to children, 5 representing ciga- rette brands, and 7 with logos targeted to adults. While, as expected, the Disney Channel logo recognition was higher for subjects aged 3, 4, and 5, by age 6 years the sil- MEDIA RESEARCH REVIEW J. AM. ACAD. CHILD ADOLESC. PSYCHIATRY, 40 :4 , APRIL 2001 397
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http://www.lionlamb.org/research_articles/01C392.pdf#page=6
www.lionlamb.org/research_articles/01C392.pdf#page=6
by examining brand logo <span class="highlight">recognition</span> in a <span class="highlight">sample</span> <span class="highlight">of</span> 229 children in two pre- schools in Georgia. Each child was asked to match a logo with a picture <span class="highlight">of</span> the product <span class="highlight">using</span> 22 brand logos, 10 with products targeted to children, 5 representing ciga- rette brands, and 7 with logos targeted to adults. While, as expected, the Disney Channel logo <span class="highlight">recognition</span> was higher for subjects aged 3, 4, and 5, by age 6 years the sil- MEDIA RESEARCH REVIEW J. AM. ACAD. CHILD ADOLESC. PSYCHIATRY, 40 :4 , APRIL 2001 397
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